MAIN STREET LA JUNTA BOARD & COMMITTEES
Main Street La Junta is supported by an umbrella organization, the City of La Junta.
Main Street Administration
Cynthia Nieb, Executive Director
Main Street La Junta Board of Directors
Dr. Timothy Alvarez, President, Otero Junior College
Pam Denahy, Director of Tourism
Bill Jackson, Assistant City Manager, City of La Junta
Rick Klein, City Manager, City of La Junta
Greg Kolomitz, CEO, Kolomitz & Company
Joseph Ayala, Mayor, City of La Junta
Main Street Committees
Cynthia Nieb
Organization Committee Chair
Organization plays a key role in keeping the board, staff, volunteers, and program-of-work in good shape by attracting people and money to the organization.
- The point of Organization focuses on:
- Fundraising – from projects and administration, from donations, sponsorships and grants;
- Managing staff and volunteers – by maintaining a volunteer list, recruiting people, supervising them, and rewarding good work;
- Promoting and communicating about the program – to downtown interests and the public;
- Creating partnership – with other community organizations; and
- Managing finances – by developing good accounting principles.
Greg Kolomitz
Promotion Committee Chair
Promotion is geared toward promoting the downtown as the center of commerce, culture, and community life for residents and visitors alike. The point of Promotion focused on:
- Understanding the changing market – both potential shoppers and your competition;
- Building on downtown assets – including people, buildings, location, heritage and institutions;
- Defining Main Street’s market niche – its unique position in the regional marketplace;
- Creating NEW image campaigns, retail promotions, and special events – to lure people back to downtown; and
- Marketing the downtown through branding, print materials and online.
Ed Vela
Design Committee Chair
Design plays a key role in shaping the physical image of Main Street as a place attractive to shoppers, investors, business owners, visitors and residents. This is done by focusing on:
- Providing good design education and advice, through professional resources where available, to encourage quality improvements to private buildings and public spaces;
- Planning Main Street’s development – guiding future growth and shaping regulations through engagement with stakeholders and local government;
- Motivating business and property owners to make changes – linking business and building owners to available incentives, creating new incentives, and targeting key projects;
- Being a steward of public spaces within the district;
- Facilitating the rehabilitation of existing private buildings and the creation of new buildings compatible with the district; and
- Enhancing the walkability and ambience of the district – beautification, building facades, streetscape, parking, and signage.
Scott Kerr
Economic Vitality Chair
The point of Economic Vitality is to understand the market, identify new market opportunities for the district, link business owners with available business assistance, find new uses for historic commercial or residential buildings, and stimulate investment in private property. This point focuses on:
- Learning about the district’s current economic condition and identifying opportunities for market growth;
- Strengthening existing businesses and attracting new ones;
- Finding new economically viable uses for traditional Main Street buildings;
- Developing financial incentives and capital for business development and possibly for building rehabilitations; and
- Monitoring the economic performance of the district.
